Friday, February 6, 2009

Do Good Design: How Designers Can Change the World


David B. Berman, with a foreword by Erik Spiekermann; published December 16, 2008
Design matters. Like never before. Designers create so much of what we see, what we use and what we experience. In this time of unprecedented environmental, social and economic crises, designers can choose what their young profession will be about: either inventing weapons of mass deception that encourage more consumption or helping repair the world.

Do Good Design is a call to action. Author David Berman outlines a more sustainable approach to both the practice and the consumption of design. Through this timely, provocative and visually engaging book, Berman offers a powerful and hopeful message for all designers. After all, the future of civilization is our common design project.

“Good design is a strategic, sustainable, ethical response to a business problem.”

About David B. Berman

David B. Berman is a strategic consultant with over 25 years experience in graphic, interface, and accessibility design. He has traveled to 20 countries as an expert speaker, serves as the Ethics Chair for graphic design in Canada, and as a vice president of Icograda, the world body for graphic design. Clients include IBM, the International Space Station, the Sierra Club, and Canada’s largest federal government departments.

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